CRM Case Studies 4

The company's issue

A machine tool producer had a great salesforce but limited in numbers. That is the reason why it couldn't provide a great customer relationship, and hence, most of the time, the interaction with the salesforce is limited to the billing process.

The solution

• MDC Partenaire set up a direct marketing solution, and a call center plateform.
• Hence, contacts with the salesforce was less frequent. Meanwhile, customers feedback campaign has been processed to evaluate customers satisfaction and expectations.
• A strong customer relationship has been developped, whereas costs has been shortened.

The idea

Setting up a multichannel communication could lead to a better customer relationship management, and raise return on investment.