Aprimo and Argyle Executive Forum share their last results: very interesting! In fact, nothing really new, create a durable and efficiency relationship with customers, but for marketer a revolution (?). Forum 2010 CMO Spotlight forum

Hi, today was the last day for a wonderful Jorj Morin exhibition; I was very surprised to discovered that since 1945, this designer had proposed a customer service and communique about it on packaging...

Have a look in this website https://www.chateau-nantes.fr/expositions/morin/cibler.html

A beautiful case of storytelling. When beauty and CRM work together, business grow up.

I'm sure that your product or your service might manage their relationship marketing by a beautiful story. 

Here is an interesting evolution in the relationship marketing of "La Poste". These is funny to discovered that "La Poste" uses same argue than "Monoprix" or "Tesco", isn't it? "Every little help, every days"

Customer strategy congres in Paris. March 2010. Easiware crm solutions. I'm sure that customer relationship solution will be more and more usefull with saas solution as the french society easiware crm (www.easiware.fr). What do think about saas?

 US Oil companies are on the edge to launch large loyalty reward programs, which will propose to customers price rollbacks, grocery store ties, and branded credit card. Hence Valero is testing some loyalty reward programs, that will be released nationwide soon enough.

What is very interesting, is that these loyalty reward programs are not only based on the companies' products, but more likely on rewards that will matters to customers. Hence, Shell has set up a partnership with grocery stores chain Kroger.

Shell and Kroger Cos. announced a partnership involving grocery ties to fuel-reward redemption. Beginning February 15, Kroger and Shell said they would roll out the grocer rewards program in Cincinnati and Dayton, Ohio; Knoxville and Nashville, Tenn., and San Diego. Customers can earn rewards including a minimum of 10 cents off a gallon of gasoline for every 100 Fuel Points they earn by using their free loyalty cards when purchasing a variety of products inside Kroger and Ralphs stores. Last fall, Houston-based BP announced a loyalty agreement with Irving, Texas-based Excentus Corp. to work with the loyalty provider’s fuelperks! program. The companies announced that BP will become the fuelperks! redemption partner in the majority of marketing areas in which BP operates."

This reminds me of the French Mouvango program, which was set by Total among other brands, which was offering multi rewards, in differents stores from partners. This idea shows that if you are not able to propose great rewards because of your business models, setting up key partnership would empower your loyalty reward program with great advantages.

Yesterday I taught a class relationship marketing for professional students of IAE Paris La Sorbonne (MEA 2 Marketing and Sales). They were very attentive and participatory. It was very enlightening. Thanks to them.

Mobile phones are one of the hottest tool for customer relationship management. Indeed several Iphone apps have shown they could improve customer relationship management. I found this very interesting article about social customer and mobile phones. 

If you really think about it, this is a revolution and you should consider owning your Iphone apps to start the conversation with your customers.

What is your favorite example of Iphone app? Have you created some apps like it? Let's talk about it.

Hy, "Ecology and efficiency, the journey exist, we are moving forward!" This is for me the real relationship marketing campaign. What do think about it?

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