Case Studies 1: Leveraging Customers' data

Client's issue

 The company is specialized in selling terroir products via catalogs. The company's customer data base was spreaded between the different deparments. Therefore, the company could not estimate its clientele equity.

Our Solution

• We gathered the data into a customers data base in order to create a knowledge plateform.
• This new database allowed the company to segment its clientele, and to identify customer behavor profiles.
• These data enabled to evaluate the customer data base equity, which led to improve the companies price once it has been sold by its founder.

The idea

Customer data base is an important part of a company's equity. No customers, no sales. Hence, knowing what your customer data base is worth could lead to a better evaluation of your overal assets.