Segment (customer typologies)

Definition of Segmentation

Segmentation is one of the fundamentals of marketing. It aims to create homogenous subgroups linked to the companies’ specificities. Each segment owns its very unique needs and characteristics. As a company masters its segments, it undestands better its customer behavior, and enable marketing and sales departments to propose efficient programs.

Segmentation Must Not Be Forgotten

It is important to know what your target is, but as customers are diverse and unique, you must have a clear view of the overal picture. Segmentation gives you a chance to create an appropriate message to the larger number of people.