Interact (Interactive Marketing)

A relationship im plies listening

As a matter of fact, the first stage of the interaction consists in organizing a listening process, which will allow the company to listen to customers and gather this information on a daily. Thanks to this listening process a company is able to set a communication strategy. Thanks to this both way process, the relation becomes a discussion, which uses different media upon the opportunities and the customer’s preferences.

 Listening Is A Great Part Of Efficiency

Interactive marketing triggers a both way communication, where companies collect customers insight. Through this process, the company can propose a customized customer experience, and also get important data to better processes.