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MDC Partenaire
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OSICAMCustomers are changing, and customer relationship management (programs) must evolve. MDC Partenaires has defined a new innovative and exclusive approach: The OSICAM modell. To know more about the OSICAM Modell, please click here |
Case StudiesBased on the extensive knowledge of its consultants, MDC Partenaire has been working on different customer relationship problematics. |
Blog
Marketing revolution = client & ROI
02/06/2010 23:31
Aprimo and Argyle Executive Forum share their last results: very interesting! In fact, nothing really new, create a durable and efficiency relationship with customers, but for marketer a revolution (?). Forum 2010 CMO Spotlight forum
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Listening, first step to develop your relationship marketing
02/05/2010 20:24
Hi, today was the last day for a wonderful Jorj Morin exhibition; I was very surprised to discovered that since 1945, this designer had proposed a customer service and communique about it on packaging...
Have a look in this...
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CRM and storytelling
30/04/2010 17:50
A beautiful case of storytelling. When beauty and CRM work together, business grow up.
I'm sure that your product or your service might manage their relationship marketing by a beautiful story.
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The relationship marketing - every little help, every days
12/04/2010 16:58
Here is an interesting evolution in the relationship marketing of "La Poste". These is funny to discovered that "La Poste" uses same argue than "Monoprix" or "Tesco", isn't it? "Every little help, every days"
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CRM and SAAS solutions
04/04/2010 17:50
Customer strategy congres in Paris. March 2010. Easiware crm solutions. I'm sure that customer relationship solution will be more and more usefull with saas solution as the french society easiware crm (www.easiware.fr). What do think about saas?
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US Oils Company To Launch New Loyalty Reward Programs
28/03/2010 11:43
US Oil companies are on the edge to launch large loyalty reward programs, which will propose to customers price rollbacks, grocery store ties, and branded credit card. Hence Valero is testing some loyalty reward programs, that will be released nationwide soon enough.
What is very interesting,...
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Paris La Sorbonne students (IAE) are motived by customer relationship management
20/03/2010 20:46
Yesterday I taught a class relationship marketing for professional students of IAE Paris La Sorbonne (MEA 2 Marketing and Sales). They were very attentive and participatory. It was very enlightening. Thanks to them.
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Social customer wil go through mobile
18/03/2010 21:22
Mobile phones are one of the hottest tool for customer relationship management. Indeed several Iphone apps have shown they could improve customer relationship management. I found this very interesting article about social customer and mobile phones.
If you really think about it, this...
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First relationship marketing campaign?
18/03/2010 00:00
Hy, "Ecology and efficiency, the journey exist, we are moving forward!" This is for me the real relationship marketing campaign. What do think about it?
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Website Soon To Be Released
24/05/2009 23:46
The Website is still under constructions but the main components are now available. You'll be able to find most of the information you need about MDC Partenaire and the OSICAM modell. If you have any comments or suggestions, feel free to post a comment, we will take it into consideration and will...
OSICAM Steps
Organize (Customer Knowledge Management)
Facing Information Overload
The statement “too much information kills the information” is wrong....
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Segment (customer typologies)
Definition of Segmentation
Segmentation is one of the fundamentals of marketing. It aims to...
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Interact (Interactive Marketing)
A relationship im plies listening
As a matter of fact, the first stage of the interaction...
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Collect (Multi channel marketing campaigns)
Listening is not enough. You need to understand customers’ voice....
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Aliment (Data base management)
One of the goal of CRM is to create equity thanks to the gathered data. This data is the core...
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Measure (Data Mining)
Only what is measurable grows. Every step of the OSICAM method needs to be measured: the...
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